As Lauren alluded in the Berlin post, one of the sites we thoroughly enjoyed (and this is true because there was art that Lauren liked beyond just the cars!) was the Volkswagen Group Automobil Forum.
A brief education: the VW Gruppe consists of many divisions, including other companies which VW has purchased throughout the years: Seat (Spanish), Skoda (Czech), Bentley (British), Bugatti (French); there is also a truck division, and others. Of course Porsche, Audi, and Lamborghini are closely related, but this Forum covered just cars directly under the VW umbrella.
Seat Ibiza Cupra
Bugatti Veyron - 1,001 HP, $1.7M, formerly world's fastest production car (now held by the SS version)
The showroom was on the main floor. Downstairs, there were a variety of science/art exhibits.
Nemo Observatorium: calm and safe inside the eye of the storm.
Absolut Quartet: the computer creates a musical piece based on a few notes of user input.
Tool's Life: the objects' shadows spring to life when touched.
I couldn’t leave without trying out the seat on the new Golf R (the newest version of my car). Superb inside; doubtful they will sell it in the US (because of price, exclusivity, and changes to meet US DOT regulations. Also why I probably won’t be bringing one back with me next year :-)).
Amazing seat and steering wheel, seriously.
Russ und der Golf VI R. Möchten.
Not quite as extravagant as the BMW Welt, but definitely a fun stop – and I’m very glad to have sat in the rare Golf R!
Of course there are many more pictures to be found (of the cars and the art exhibits) here:
Two Tramps Abroad 
Posted by Rick Kerschner on August 22, 2010 at 7:54 pm
Hi Russ,
Nice post. Was this showroom at Potsdamerplatz? We spent about an hour at a really neat VW showroom at that location several years ago. I remember sitting in several cool Volkswagons but i do not remember the exhibits downstairs.
Rick
Posted by Russ on August 22, 2010 at 8:11 pm
Hi Uncle Rick,
This place was on Unter den Linden at Friedrichstraße, around Berlin-mitte. They had a restaurant there, and a lot of offices and other customer items in the upper floors that we did not see, but I know there are a couple of other dealers/showrooms around the city too.
Posted by DadL on September 4, 2010 at 6:10 am
Nice car pictures (and the others too). The seats do look cool.
Posted by Blair on January 21, 2011 at 8:42 am
I stumbled upon your blog from a comment @ the culinary couple and wanted to let you know, in case you haven’t heard, the R is coming stateside for the 2012 MY. i’m a GTI driver myself and cannot wait for it!
Posted by russandlauren on January 22, 2011 at 2:03 pm
Indeed! At the time I was in Berlin, it hadn’t yet been announced for the US market. I’m interested to drive it, but I’m not sure I’m ready to give up my R32 for one…